Online game platform Roblox is implementing new, more rigorous safety strategiesfollowing continued criticism from young players’ parents and governmentofficials. On Wednesday, Roblox Chief Safety Officer Matt Kaufman announced theplatform would utilize “new technology for age estimation” — a combination of“facial age estimation technology,

Roblox Corp. (NYSE:RBLX) shares rose Wednesday after the gaming platform announced plans to extend age estimation technology across all users accessing its communication features by year-end, a move aimed at addressing persistent concerns over child safety.

In addition to confirming ages for individual accounts, Roblox also said it plans to adopt new systems that will limit communication between adults and minors unless they already know each other offline.