Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Roblox’s latest viral hit, Steal a Brainrot, turns meme chaos into gameplay—mixing tycoon grind, PvP raids, and Gen Alpha ...

A certain irony in the gaming space is that the “best genres” aren’t always the ones you expect. For example, most would agree that the FPS genre is the most popular overall, but there are plenty of ...

Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.