SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

Right then, let’s have a look at Salesforce and SAP. Lots of UK businesses use these systems, but they do quite different things, really. It can be a bit confusing trying to figure out which is which ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...