Southwest Airlines said it expects profits to surge this year thanks to solid demand and new policies like assigned seating.
Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...
Southwest Airlines (LUV) set a very ambitious goal for 2026 with an EPS target of $4 per share, representing 330% ...
Southwest Airlines gets rave reviews from Wall Street for assigning seats and adding fees, but will the quirky airline ...
Wall Street cheered news that Southwest’s transformation appears to be taking hold.
The Dallas, Texas-based carrier transitioned from its longtime open seating system in keeping with competitors like American, ...
A Southwest Airlines flight had its takeoff clearance canceled after another plane mistakenly entered the runway.
Southwest Airlines passengers are making their final boarding-time scrambles for seats as the carrier prepares to end its ...
The seating fees follow Southwest's May 2025 decision to end its free-checked-bag policy, introducing new baggage fees of $35 ...
Dallas-based Southwest Airlines is expecting its business transformation to lead to a financial boom this year, the carrier ...
Southwest's new boarding system prompts mixed reactions from passengers on day one.
Southwest Airlines ends its famous open-seating policy and implements new rules requiring plus-size passengers to purchase ...