Acquiring new customers is good. But keeping the customers you have is better. With the rise of the SaaS model, retention has dethroned acquisition as the primary means to achieve long-term growth and ...

To win in the SaaS market, you must develop a well-defined SaaS marketing plan to respond to changing client demands for cloud-based products. The Fast Company Executive Board is a private, fee-based ...

Customer loyalty has evolved, and offering a great product is no longer enough to retain customers. You need to deliver value through exceptional experiences and clear outcomes. Research shows that 72 ...

Michael Goshka is CEO of Planfix, a SaaS platform that cuts costs, reduces errors and automates workflows for smarter business operations. I still remember the early days of launching my startup. My ...

"These strategic appointments reflect our unwavering commitment to becoming a leading vertical SaaS provider," said Joel Sitak, president and CEO of Foley. "By strengthening our leadership team, we ...

At its tenth annual Pulse conference last week, Customer Success (CS) platform Gainsight unveiled a new product designed to digitally connect the various fragments of customer experience, oriented ...

In 2025, developing a successful SaaS go-to-market (GTM) strategy requires a blend of precision, adaptability, and a deep understanding of your target audience. By focusing on three core ...

More and more, manufacturers are positioning themselves as full solution providers, including software and data-rich innovations. They start to compete directly with pure SaaS (software-as-a-service) ...

Discover proven email marketing tactics for SaaS providers to boost user engagement, increase conversions, and scale your marketing strategy effectively.

SEATTLE--(BUSINESS WIRE)--Marchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, today announced that Marchex ...

SEO professionals utilize advanced tools. Such tools can be expensive for a company to buy. By engaging a partner, companies unlock strong analytics and reporting tools. Such advanced techniques help ...