Innovative ideas for big data and predictive analytics in a digital world. Visualization via a light bulb as vector illustration Salesforce rolled out a revamped version of its customer data on ...

Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 (UID2) IDs. These IDs can be used ...

The Trade Desk, a demand-side advertising platform provider, has integrated Unified ID 2.0, the open-source solution for identity across devices and ecosystems, with Salesforce CDP. All mutual ...

Dentsu and its Merkle customer experience management unit have integrated the Merkury identity resolution and data platform into the Salesforce Customer Data Platform (CDP), allowing companies using ...

Salesforce today announced AI enhancements enabled by the Einstein platform integration with its customer data platform (CDP), just as rivals large and small are making similar investments. Salesforce ...

Salesforce recently unveiled new capabilities within its Digital 360 platform. The updates to the Marketing and Commerce Clouds are designed to provide users with buyer insights, connected buyer ...

Salesforce Services and Marketing Cloud now use AI-powered conversational intelligence and Customer Data Platform, among other enhancements. Salesforce has made a number of enhancements to its ...

Salesforce on Wednesday is rolling out a series of AI-driven enhancements to the Marketing Cloud, largely centered around improving personalized messaging and engaging with customers in real-time. A ...

Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...

Salesforce has introduced an enhanced customer data platform (CDP) as people look to return to normal routines. The improvements could help email marketers trying to reach that highly motivated ...

SAN FRANCISCO--(BUSINESS WIRE)--The Trade Desk, the largest independent global demand-side platform, today announced that Unified ID 2.0, the open source solution for identity across devices and ...