Innovative ideas for big data and predictive analytics in a digital world. Visualization via a light bulb as vector illustration Salesforce rolled out a revamped version of its customer data on ...

Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 (UID2) IDs. These IDs can be used ...

The Trade Desk, a demand-side advertising platform provider, has integrated Unified ID 2.0, the open-source solution for identity across devices and ecosystems, with Salesforce CDP. All mutual ...

Salesforce today announced AI enhancements enabled by the Einstein platform integration with its customer data platform (CDP), just as rivals large and small are making similar investments. Salesforce ...

Dentsu and its Merkle customer experience management unit have integrated the Merkury identity resolution and data platform into the Salesforce Customer Data Platform (CDP), allowing companies using ...

Salesforce Services and Marketing Cloud now use AI-powered conversational intelligence and Customer Data Platform, among other enhancements. Salesforce has made a number of enhancements to its ...

RESTON, Va.--(BUSINESS WIRE)--Neustar, Inc., a TransUnion company, today announced it has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering ...

Salesforce has introduced an enhanced customer data platform (CDP) as people look to return to normal routines. The improvements could help email marketers trying to reach that highly motivated ...

SAN FRANCISCO--(BUSINESS WIRE)--The Trade Desk, the largest independent global demand-side platform, today announced that Unified ID 2.0, the open source solution for identity across devices and ...