The Seiko Gold Tone Chronograph is on sale at Walmart for 44% off, and it's the gold standard of affordable luxury.

Seiko supports an Australian sea turtle rehabilitation program with a revamped Prosepx "Turtle" inspired by an island along ...

The Japan-exclusive SBSA317, a collaboration between Seiko and preppy stalwart J. Press, sees the entry-level watch undergo a ...

Seiko Group Corporation has increased sales by 6.3% to ¥160 billion ($1.03 billion) in the first half of its 2025 financial ...