Sunday Morning Showdown ✓ Battle of the luxury divers ✓ Rolex Submariner "No-Date" versus the new Omega Seamaster Planet ...

Forbes contributors publish independent expert analyses and insights. I write about luxury timepieces. Conventional knowledge might suppose that the more expensive an item is, the more durable and ...

Forbes contributors publish independent expert analyses and insights. I write about luxury timepieces. This article is more than 10 years old. This article is about measuring value when looking to ...

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. The Rolex Submariner ...

Nicholas Foulkes can highly recommend his new book. “It’s worth it, even if you can’t read,” he says. “Even if you’re illiterate, it’s worth it. No command of the English language is necessary for the ...

Rolex’s founder, Hans Wilsdorf, was onto something when he made his company logo a crown – it has remained the king of watch brands for more than a century. Its enormous brand equity is partly because ...

Reading about watches can often feel like cracking open a textbook. Browsing—and even buying—means being barraged with inscrutable words and phrases like "tourbillons,” “perpetual calendars,” “minute ...

The watch world got itself into a bit of tizzy early this week. The reason? The Rolex Submariner just got an update. What Is the big deal, you might say. Well, the Submariner just happens to be one of ...

Rolex has officially revealed the latest iteration of the brand’s famed dive watch, the Submariner, an easy contender for the most famous watch of all time. Since its debut in 1953, the Sub has graced ...