Simon Birkenhead, director of global ad sales at Telefonica, has urged marketers to stop getting distracted with the latest devices, admitting that although lots of companies will be showing off new ...

The platform, which is joint-funded by Telefonica and affiliates of Blackstone’s GSO Capital Partners, will be run out of a newly formed, London-based company called Axonix. This will be run ...

Demand-side platforms (DSPs) have dominated the exchange world for a long time now. But Telefonica-backed mobile exchange Axonix is looking to change that dynamic with the launch of a white-label ...

Simon has worked in the advertising industry for 18 years. Since joining Telefonica Digital as Director of Global Ad Sales in May 2012, he has been driving the growth of its global mobile advertising ...