Social selling is the process of a salesperson using social media channels to engage and interact with prospects, leads and customers. Through active participation in posting and discussions, the ...

Social selling is terribly misnamed. It actually has very little to do with selling, and everything to do with marketing. And it just won’t work without marketing’s support and involvement. And almost ...

Apollo reports that effective digital marketing accelerates B2B growth by understanding buyers, nurturing leads, and ...

Sarah Goodall is CEO of Tribal Impact, a data-driven social media consulting company focused on B2B employee advocacy and social selling. For as long as I’ve worked in B2B, we’ve been talking about ...

Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. In this episode of the Marketing Smarts Live Show, guest Brooke Sellas, an expert on the subject, ...

Brands of all sizes and in every industry are turning to social selling strategies to increase sales and build stronger customer connections. According to LinkedIn, 78 percent of social sellers ...

B2B marketers constantly reinvent their strategies to capture attention and engage their audience. To do that, they must take risks, challenge old methods and embrace new ideas. Sticking to outdated ...

Once a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification ...

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "98% of B2B content I run across is very boring. It's all made up of clichés and facts, and it's tiresome," admits Brooke Sellas, ...