If you're a frequent Starbucks sipper, you may have noticed that your experience has gotten a little more personal in recent months. I'm not talking about the barista knowing you by name when you pull ...

For the past 15 weeks, Cali Hegeman's life has revolved around coffee. By day, the 22-year-old Starbucks barista crafts lattes and mochas at the Chicago Reserve Roastery. In her off hours, she reads ...