Starbucks and Hello Kitty are partnering up this holiday season as the coffee chain is set to launch its seasonal menu on ...

Coffee connoisseur Starbucks has once again entered a design dispute over a similar logo, which the company alleges copies its iconic green siren emblem. Starbuds Flowers – a marijuana retailer based ...

When Starbucks announced earlier in January that it would be removing the words "Starbucks Coffee" from its logo and leaving its iconic twin-tailed, long-haired mermaid all by herself, many ...

Coffee is integral to American culture, and the name "Starbucks" has almost become synonymous with "coffee shop." Starbucks, easily identified by its iconic green mermaid logo, originated from the ...

2010 was the year that proved that logo change is not always for the better. Gap got taken to the cleaners when it updated its branding and Tropicana came a cropper when it removed the iconic orange ...

Starbucks held its quarterly earnings call Tuesday, during which CEO Brian Niccol highlighted a slew of design steps the company is taking as part of its overall turnaround strategy. While Niccols ...