NEWPORT NEWS, Va. — Bargain is the new black, and marketers have caught on. But when is a sale a deal? Retailers have developed myriad techniques to entice customers into the store, over to their ...

One of my favorite episodes of Columbo is called Double Exposure, where Columbo uses subliminal tricks to help nab a marketing genius who murders a client using subliminal advertising. Subliminal ...

Entire books have been written recently about how women need to be more assertive in the workplace. But how do we actually get women to do this en masse? A recent study, published in the Psychology of ...

I had never thought much about the logistics and intense marketing behind the supermarket business and all its subliminal aspects until one day, in a tremendous hurry, I dashed into my favorite market ...

The same subliminal messages believed to make you eat more popcorn at the movie theater could also help you exercise longer, according to new research from the University of Kent in the United Kingdom ...