BELLEVUE, Wash.—Football continued to cement its reputation as a bulwark of TV advertising in Q3 2025 with new data from iSpot that showed both the NFL and college football, typically among the top ...
Ban on junk food adverts has cut advertising spend and prompted a debate over the policy’s impact ...
Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...
BELLEVUE, Wash.—Despite ongoing worries about the economy, new data from iSpot shows that national linear advertising revenue recorded a 4.2% increase in Q3 2025 versus a year earlier to $8.77 billion ...
LinkedIn wants a bigger chunk of the streaming TV ad business. The Trade Desk will be its first demand-side platform partner ...
Despite continued uncertainty and mounting regulatory challenges, pharma TV ad spend topped $7 billion through the first 11 months of 2025. Recently released data by iSpot.tv found that the ...
The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about ...
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