TheCoalition for Innovative Media Measurement (CIMM) announced it is developing a guide to converged TV measurement providers in the United States. CIMM is working with The Project X Institute and ...
The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives Manish Bhatia and Josh Chasin – finding that, despite significant economic, ...
The Coalition for Innovative Media Measurement (CIMM) and TVB have released a new study, authored by Patti Cohen, that examines how local viewing is measured across television, mobile devices, ...