After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

The Save the Tab Committee is dedicated to reviving Coca-Cola’s discontinued diet soda Tab Soda fans have formed the Save Tab Soda Committee to campaign for Tab’s nostalgic return The committee's ...

Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

Good-for-you and less-bad-for-you sodas have become a current marketing trend. Diet soda has been wildly popular since the 1980s, and recent "zero sugar" products like Coke Zero and Pepsi Zero have ...

"TaB has a special place in the hearts of so many," said Adam Burbach, president of the Save TaB Soda Committee. "We’re traveling to Atlanta with hopes that our stories will encourage Coca-Cola to ...

If you think of '80s snacks and drinks, what comes to mind? Probably a host of colorful, processed treats from big-name brands like Cheez Balls, Doritos, Pizza Bites, and the iconic ice cream treat of ...

Add Yahoo as a preferred source to see more of our stories on Google. When The Coca-Cola Company announced the return of its retro flavor Diet Coke Lime, the Save Tab Soda Committee and fans across ...

When The Coca-Cola Company announced the return of its retro flavor Diet Coke Lime, the Save Tab Soda Committee and fans across the country found themselves asking the same question: What about Tab?