Last month, a surreptitious early glimpse of TAG Heuer’s full-scale revival—officially revealed today—of its iconic plastic-cased 1980s watch, the “Formula 1,” appeared in the fitting setting of the ...

Ever since the immensely successful MoonSwatch collaboration between Omega and Swatch, eyes have been firmly on TAG Heuer with the hope that the brand will bring back the legendary plastic Formula 1 ...

For a time, the Formula 1 became a symbol of how TAG Heuer had led Heuer astray, cheapening this once-great mechanical ...

When the original TAG Heuer Formula 1 timepiece made its debut in 1986, it marked a significant milestone for the brand. This was the first watch to bear the TAG Heuer name following the acquisition ...

Today, few watches are more iconic than the TAG Heuer Monaco, but it was initially a flop when it was introduced in 1969. The new Monaco Gulf is the most Le Mans-inspired edition yet. TAG Heuer TAG ...

Last week, Tag Heuer gathered 30 of its associates together for its “Collectors Summit 2024”. The two-day event took place at the brand’s HQ in the Swiss city of La Chaux-de-Fonds, and then at Artecad ...

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. Many longtime watch ...

The Connected Calibre E5 runs a bespoke OS. It still works with Android—but it now gets that coveted Made-for-Apple certification. That's likely one of the biggest reasons for the switch, as Google ...

It’s hard to definitively decide which brand takes the crown for the best watch, but one watch manufacturer that truly deserves all the applause it gets is TAG Heuer. Known for its collections of ...

Tag Heuer is most famous for its chronographs: a watch genre it has excelled in so comprehensively that at one point it was producing them for many of its storied Swiss rivals, including Rolex. Its ...