San Francisco 49ers legend Joe Montana made an appearance at this year's Super Bowl. Well, sort of. Joe Montana showed up as a food stain in Tide's Super Bowl commercial. In the ad one guy drops some ...

The Super Bowl often comes with many surprises — surprise guest performers at the halftime show, surprise wardrobe malfunctions during said halftime show, and of course, the occasional surprise upset ...

Tide: Miracle Stain -- SUPERBOWL XLVII This Super Bowl ad via Saatchi & Saatchi New York, the first since Tide became an official NFL sponsor, garnered a place inpractically all the best-of-Super-Bowl ...

Since Joe Montana's playing days ended back in 1994, he has made commercial appearances for companies like Sketchers and Tivo. Yet none of those ever came close to being as big as Montana's most ...

Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign. An instant-win game lets users put their face and voice on the stain, ...