In a world where fashion trends come and go with every season, Swiss watch brands endure as the ultimate standard of craftsmanship and prestige. These timepieces are far more than instruments for ...

The Swiss, obviously, want to both protect and promote this advantage while also turning a profit, and those dueling priorities are evident in the country’s approach to the Swiss Made stamp, which ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

“Despite the increase, which brings the total for the first eight months to 17.1 billion francs ($20.2 billion), the trend is still negative, as is the outlook for the rest of the year,” the report ...