Bulletproof has rebranded Trebor’s mint range, which comprises Extra Strong Mints, Softmints and Soft Fruits. The brand was last updated in 2009, when JKR redesigned it in a bid to appeal to 35- to 55 ...

Cadbury Trebor Bassett (CTB) is understood to be axing mint and chewing gum brand Trebor 24-7, just over a year after the product was launched in the UK, following poor sales. The launch was CTB’s ...

Vallance Carruthers Coleman Priest (VCCP) has been handed the &£5m advertising business for Cadbury Trebor Bassett’s mint brands after beating off competition from incumbent roster agency Euro RSCG ...

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