Twitter is perhaps best known for its restrictive 140-character count – a challenging format for complex B2B marketing propositions. What is perhaps less known is that Twitter has evolved into an ...

Ubisoft has joined the recent mass advertising exodus on X (formerly Twitter). This move comes a week after Apple, Disney, and IBM also chose to pause advertising in the wake of Musk endorsing an ...

While Twitter's TWTR third-quarter results missed versus FactSet consensus estimates on both the top- and bottom-lines, we were impressed with the firm's continuing user growth and increased ...

UPDATE November 2023: I no longer recommend Twitter Ads due to widely reported brand safety issues. This is a shame because I previously quite liked it as a platform despite its lacklustre performance ...

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In the past year, a significant number of advertisers concerned about a lack of content moderation and the platform’s decreasing levels of effectiveness stopped purchasing ads on X (formerly known as ...