Ube is a starchy root vegetable native to the Philippines. It's used in recipes more often than eaten on its own, so you may not be aware of what it actually looks like. Growing up in the Philippines, ...

That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason.

A global hunt for ube, whose signature violet hue has taken over social media, is upending a precarious supply chain in Asia.

Ube, the violet yam native to Southeast Asia, has been making its purple presence known in bakeries and on dessert menus throughout Philly. Though there are many varieties of ube (pronounced “ou-beh”) ...

Cakes, doughnuts, ice cream, and whipped cream are all purple. Following cafes and bakeries, convenience stores and large ...

Ube (OOH-bae) is a purple yam indigenous to the Philippines. It’s often made into a jam called ube halaya, and that jam is used as a base or filling to make breads, ice cream, doughnuts and pies. Ube ...

MANILA, Philippines — The Good Shepherd congregation on Monday said it is now selling white ube jam as a substitute to the famous Baguio delicacy, purple ube jam. This as the ube farmers struggle to ...

BAGUIO CITY—The famous purple yam jam (“ube”) will soon be back on the shelves of the Good Shepherd Convent store here after almost two months’ shortage. Sister Guadalupe Bautista, product developer ...