For years, Titleist Pro V1 golf balls have been the standard. It’s the most played ball on professional tours and the ...

The Titleist Pro V1 Left Dot golf ball has amassed a cult following. It’s never been added to the retail lineup, and is available only in select fittings, on Tour and in limited releases on a random ...

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This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

The Pro V1 392 made its debut in Las Vegas 25 years ago, and golf has not been the same since. Golf has experienced various technological milestones in its history, from the feathery to the ...

Titleist’s Pro V1 and Pro V1x golf balls have been the epitome of excellence since their respective introductions in 2000 and 2003. While Titleist has since made continuous improvements to those ...

The V1 Golf Plus app connects a golfer to a network of more than 6,000 PGA professionals, who can provide additional instructional feedback. [Photo: Brian Walters Photography] Ray also was a quotable ...

Callaway filed suit in June in U.S. District Court in Delaware alleging Acushnet's Titleist Pro V1 line of golf balls infringed on patents owned by Callaway. Jurors found in favor of Callaway on four ...

For years, V1 Sports’ go-to software for golf instructors essentially let them take video of students’ swings, and then draw guidelines and plot body motion on top of the video. It’s amazingly ...

Golfers are on a seemingly never-ending quest to perfect their swing. Cultivating a decent swing requires lots of study, practice, and, of course, patience. One of the most important things you can do ...