Steve Baumann, owner of the Vexilar fishing electronics company, keeps a stack of warranty cards on his desk to learn more about his customers. They’re not props. Growing up on a farm in southwestern ...

Vexilar, an iconic name in the world of ice-fishing sonar electronics, and Wired2fish, one of the largest and most-authoritative voices on all-things fishing, have announced a groundbreaking ...

BABBITT — A fishing boat cruised across Bear Island Lake on July 3 to an undisclosed honey hole where Joe Kane, head of design at Vexilar, planned to test out some of the fishing sonar electronics ...

Maybe it’s the cold weather or the long periods of solitude on a frozen lake, but ice anglers — and the engineers who build products for them — always are dreaming up clever new products. I spent ...

In the early 1980s, Steve Baumann received a job offer from 3M that perfectly matched his engineering experience. But he turned down the Fortune 500 giant to stay with Vexilar, which makes marine ...

DULUTH — I’ve become a bit of an anxious person in my old age. Sitting down to watch a television show has become almost impossible. Nothing holds my interest for more than a few minutes. An entire ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Vexilar is known for its popular fish finding equipment ...

For nearly half the year, ice fishing in the north country is a simple fact of life—like taxes, death, and mischief—except immeasurably more enjoyable once you work through the “mischief” of staying ...

Vexilar has a new device out that can help you catch more fish in the winter time and all you need is your phone.