Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

One of the best examples of a video game company doing more than just advertising its latest thing to buy occurred when Microsoft made an ad for the Xbox Adaptive Controller that showed kids with ...

Screenshots from @firstdescendantofficial TikToks, via u/iHardlyTriHard Free-to-play game The First Descendant has been ...

Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Electronic Arts, the publisher of most sports games on the market, Battlefield, Mass Effect, and plenty of other huge franchises, is considering putting ads inside its video games as another source of ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Microsoft announced some significant changes for Xbox Game Pass ...

GameSpot may get a commission from retail offers. Putting in-game ads in full-priced games "would seem unfair," according to Strauss Zelnick, the head of GTA 6 parent company Take-Two. Speaking to The ...

For all those kids who grew up with parents who called video games a waste of time, you might finally be able to prove them wrong. It starts with Max Albert, the founder and CEO of Adrenaline ...