Perfect Corp. partners with hair color brand, Punky Colour, to use innovative machine-learning technology to help you test a rainbow of new hair color shades instantly before you buy. NEW ...

Hair color brand Punky Colour has launched a virtual hair try-on experience for consumers to test semi-permanent at-home color in seconds by using a smartphone. The virtual try-on capabilities are ...

Jerome Russel brand Punky Colour, a line of semi-permanent hair color and conditioner, partnered with augmented reality (AR) app developer Perfect to show off 25 of its pigments, according to a press ...

Perfect Corp. has a brand new collaboration up its sleeve. The company, known best for its artificial intelligence and augmented reality apps that have changed the beauty and fashion landscape, is ...

With its AR hair coloring try-on, Aveda can more effectively demonstrate its products and increase the likelihood that consumers are satisfied with their visit to a salon. Because the experience is ...

Creating virtual makeovers on apps is pretty popular among women, especially since it gives the liberty of trying different styles. Users can test out different hairstyles and makeup trends by simply ...

Beauty company Coty has introduced a Google Assistant Action called Clairol Color Expert, which it claims is the first at-home hair color feature for the voice-activated virtual assistant, according ...

I went along to Amazon's only hair salon in east London for a $72 haircut. I used the augmented-reality app to see which hair color and style I liked before making a decision. The salon is filled with ...