The programmatic ad model was designed to give advertisers access to Mozilla's Firefox audience while ensuring that data, ...

In addition to the release of new targeting capabilities, in late September 2025, AdPlayer.Pro also introduced new SChain ...

The programmatic ad model was designed to give advertisers access to Mozilla's Firefox audience, while ensuring that data, privacy and user trust remain core to the platform.

Marketers using the new platform will be able to reach large, engaged audiences in respectful, brand-safe environments.

Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad ...

The Global AdTech Market Size is projected to grow at a CAGR of 14.3% from 2025 to 2032, according to a new report published by Verified Market Research®. The report reveals that the market was valued ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Viamedia’s Second Major Streaming Partnership This Month is a Clear Indicator of the Company’s Expanding Influence as the Nation’s Leading Independent Ad Rep Firm Viamedia, the largest independent ...

CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.