LOS ANGELES (AP) -- William Shatner's stalwart Capt. James T. Kirk died in the line of duty. Now the actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier. In a new ...

(AP) William Shatner’s Priceline Negotiator isn’t a goner, after all. He just went surfing. Seven months after a commercial showed the Negotiator plunging off a cliff and into apparent oblivion, the ...

William Shatner fans rejoice. After suffering a violent death in January, Priceline's (PCLN) beloved ad pitchman, the Negotiator, was resurrected this week. In a press release the company announced ...

Priceline.com said it will kill off the popular Priceline Negotiator, a character played by William Shatner, in its new national TV campaign. Shatner has been priceline.com’s celebrity spokesman for ...

William Shatner, the Canadian actor who played James T Kirk in the original Star Trek series, is estimated to have earned $600m (£397m) from advertisements for online travel company Priceline.com. 06 ...

William Shatner has done everything. He boldly saved Starship Enterprise’s jumpsuited crew from that devastating plague of Tribbles in ’67. He’s fluent in Esperanto, and likely Klingon. And he ...

CHICAGO (Reuters) - Five years of high adventure, intrigue and mystery -- all in the pursuit of travel bargains -- wrapped up with a fiery bus crash last month that killed Priceline.com's popular ...

William Shatner is pitching again in a new, multi-million-dollar ad campaign for priceline.com. The campaign incorporates a series of 30-second spots that will run in a mix of national cable and spot ...

LOS ANGELES (AP) - William Shatner is getting a new Priceline commercial co-star: Kaley Cuoco of CBS' "The Big Bang Theory." In an upcoming campaign for the online travel services company, Shatner's ...

CHICAGO (Reuters) - The job market stinks, home foreclosures are mounting, consumer spending has slowed to a crawl, and actor William Shatner's job just got a lot tougher. As the pitchman for online ...