The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to ...

According to Portnoy's recount, she's also tired of the decline from 2023 — and apparently still emotionally scarred from the ...

The real push for Bryce Underwood, at least on the financial side, apparently began back in late September when Barstool ...

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and ...

Last week, ESPN Baton Rouge radio host Matt Moscona said he was told Michigan agreed to pay Underwood $12 million. I’m told ...

The owner of Barstool Sports and prominent Michigan alum had quite the reaction to Bryce Underwood's flip to the ...

After the initial reports, many Wolverines fans praised Barstool Sports president Dave Portnoy for securing the No. 1 recruit ...

WATCH HIM:Bryce Underwood highlight videos show why the Michigan commit ... “We are very excited to keep Bryce home in ...

Five-star quarterback recruit Bryce Underwood flipped his commitment from LSU to Michigan ... keep Bryce home in Michigan as ...

Bryce Underwood had been committed to LSU for a while, but he flipped to the Michigan football team after the intense pursuit ...

Barstool's Dave Portnoy did a marketing deal with Bryce Underwood to get him to flip to Michigan. Oracle billionaire Larry Ellison ponied up a reported $12 million. Tom Brady got on the phone with ...

Five-star quarterback recruit Bryce Underwood flipped his commitment from ... as he continues to build his legacy,” it read. Barstool founder and Michigan alumnus Dave Portnoy then chimed ...