Reddit is going rolling out a feature that lets you hide an ad from your feed for “at least a year,” the company says in a post spotted by Ars Technica. When the update is available to you, you’ll be able to see the “Hide” option for “any ads that appear in feeds, such as your home or subreddit feed,” Reddit says.

You’ll be able to click the “Hide” button next to a post, and Reddit won’t serve you ads from that advertiser account for “at least a year,” according to a post by a Reddit employee, first spotted by Ars Technica. If one year isn't enough, you'll be able to choose to block the advertiser again when the time has passed.

In a Reddit post last night, a Reddit employee known as cozy_sheets said that clicking “Hide” on an unwanted ad on Reddit will soon result in Reddit automatically hiding “future ads from that advertiser account for at least a year (you can re-hide the ad after that period of time).