LeBron James' sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to ...

Sabrina Ionescu isn't the only Nike basketball star who will soon receive a limited-edition "Black Label" sneaker. Also ...

LeBron James' latest Nike LeBron 22 joins the Black Label Collection. Check our Sneakers news for more upcoming releases and ...

The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history of the brand.

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. LeBron James has been the premier player in ...

The Nike Giannis Freak 6 "Black Label" will release ahead of NBA All-Star. Check our Sneakers news for more breaking content!

LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...

Gilbert Arenas believes that Nike should capitalize on Bronny James' popularity and offer him a signature shoe deal ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

Nike LeBron Witness 8 Basketball Shoes are now selling ... makes you feel like you are “walking on air” like King James himself. They're also very grippy thanks to a classic herringbone ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

Los Angeles Lakers’ LeBron James is heading to a record 21st-straight ... a part of Nike Basketball’s upcoming Black Label Collection. Nike is set to release a “Black Label” collection ...