Target shoppers are fawning over the retailer’s new holiday campaign starring Brent Bailey as ‘hot’ Kris Kringle

Target has given Santa Claus a modern, attractive makeover for their holiday commercials. Hunky model Brent Bailey stars as a stylish, muscular Santa, charming audiences with his salt-and-pepper beard and casual outfit.

Target has given Santa a hot seasonal makeover. The store kicked off its holiday campaign on November 17 with a new team member. "Kris from Target" was introduced to customers as a charming worker from the North Pole who is ready to deck the halls.

First, Netflix gave us "Hot Frosty." Now, Target is giving us a hot Santa. The retail giant's new ads have everyone wishing to be on the "nice list."