Target has given Santa Claus a modern, attractive makeover for their holiday commercials. Hunky model Brent Bailey stars as a stylish, muscular Santa, charming audiences with his salt-and-pepper beard and casual outfit.

Why has Target's new Santa sparked a trend? Inside the new ad campaign that nobody can stop talking about and reactions to Target Santa.

Target's holiday commercials featuring a "hot" Santa Claus, played by model Brent Bailey, have sparked social media buzz across the U.S. Released as part of their seasonal campaign, the three ads present a younger,

First, Netflix gave us "Hot Frosty." Now, Target is giving us a hot Santa. The retail giant's new ads have everyone wishing to be on the "nice list."

Target shoppers are fawning over the retailer’s new holiday campaign starring Brent Bailey as ‘hot’ Kris Kringle