Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel ...

Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Fall is officially on its way, and this is your *only* chance to score $350 worth of beauty essentials from Rare Beauty, ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Selena Gomez was a classic, makeup-free beauty while stepping out for dinner with Benny Blanco in Los Angeles on Friday night ...

Selena Gomez is ushering in a new era for Rare Beauty with a perfume campaign that features the "Calm Down" singer posing in ...

Selena Gomez has made another head-turning switch this summer, this time unveiling a sleek set of full frontal bangs that are giving Taylor Swift energy. The Rare Beauty founder shared a fresh selfie ...

Selena Gomez and Becky G attend a Rare Beauty launch party in Los Angeles, plus Justin and Hailey Bieber, Doechii and more.

Selena Gomez celebrated a major moment for Rare Beauty on Thursday night in Los Angeles, launching the brand’s first-ever ...