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Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026. Ammunition for next year’s best laid plans can be ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the ...

The lawsuit between former GroupM executive Richard Foster and WPP is full of competing allegations. But buried in the court filings is a set of numbers — drawn largely from GroupM’s own internal ...

Nike yesterday revealed that it expects $1.5 billion in gross incremental costs, on an annualized basis, because of tariffs. That’s a 50% increase from Nike’s last estimate, provided in June, of $1 ...

The Trade Desk announced both Q4 and full-year revenue beats for 2025 earlier today, but a perceieved weakness in its accompanying revenue guidance for the current trading period meant its stock was ...

Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers can now get paid from direct, crawler and AI agent traffic through ...

X boasts more monthly active users than Pinterest and Reddit — according to, of course, X. The social network reached more than 570 million monetizable monthly active users (MAUs) in the second ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...