Corona is tying together a wide-ranging “The Last of Us” integration with themed commercials set in the post-apocalyptic environment of the popular show, according to information shared with Marketing ...

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the ...

Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil ...

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her ...

Although Stanley earned a spot on Circana’s list of fastest-growing outdoor brands last year, chatter has already begun about ...

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some ...

While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming ...

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL ...