It was 21 years years ago, back in aught-3, on a day that should go down in brand marketing history, when Starbucks introduced the Pumpkin Spice Latte. The move set off a fall beverage revolution. Now, virtually every shop that sells coffee — from 7-Eleven to indie roasters — offers some version of the PSL or other fall-flavored drinks.

Starbucks' strict RTO mandate highlights the coffee giant's culture shift under its new CEO, employees told Business Insider.

Starbucks, the Seattle-based coffee giant, will launch its 2025 fall menu on August 26, maintaining its tradition of releasing autumn-themed treats late in the summer. The lineup features both beloved returning items and at least one new addition, combining traditional offerings with fresh, innovative flavors.

Luckin may have beaten out Starbucks in China, but can it do the same in NYC? We visited one of its storefronts to see if it was worth the hype.

The Starbucks secret menu is far from a secret. Some fan-made customizations (like the Pink Drink) became so popular by word of mouth and internet virality that they’ve been added to the official menu.

According to The Chosun Daily, Starbucks Korea phased out plastic straws in 2018, likely because of complaints about the environmental impact of single-use plastics. However, in late June, the coffee chain began offering the upgraded plastic straws alongside paper versions at around 200 stores.

If you, like many, look forward to the annual release of Starbucks' Pumpkin Spice Latte, we have good news. The iconic PSL will return to the menu in August.

Starbucks faces declining traffic, weak global growth, and brand identity challenges. Explore why its eroding moat leads to a 'Sell' rating.