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The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo. Writing on LinkedIn, the CMO said Coca-Cola had ...

BYU advertising students on the set of 'Signs of Friendship.' The short film won the Coca-Cola Refreshing Films competition on April 11, 2024. (Pete Haraguchi) BYU advertising students recently won ...

The Coca-Cola Company's KO recent results highlight how its stepped-up marketing efforts are paying off in major global markets. In second-quarter 2025, the company posted 5% organic revenue growth ...

Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...

The Coca-Cola Company has renewed its global marketing partnership with WPP for all markets sans North America, where rival Publicis now holds the media account. This development follows Publicis ...

Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on the company’s earnings report on Tuesday. The brand cut back advertising ...

Forget billboards. Forget flashing neon signs dominating city skylines, vying for your attention. The largest Coca-Cola ad on ...