A new study on how runners may choose to interact with self-driving cars is challenging assumptions on how automated vehicles ...

With the development of information technology, augmented reality systems are gaining more and more popularity among automakers. Structurally, such a system is an interactive display superimposed on ...

Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G ...

Ford created new technology that could allow drivers to find their vehicles using augmented reality simulations. Based on an AR experience powered by the mobile phone, users would be directed to the ...

In the next seven years, true augmented reality will likely not become mainstream anywhere, except the automotive industry -- and here are the reasons why. By "true" augmented reality" we mean AR that ...

If you thought the infotainment systems available in today's autos represented the bleeding edge of in-car tech, you haven't seen anything yet. Here at CES, Harman is showing off a new augmented ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Most carmakers are trying to use AR images and ...

So-called "mixed reality" headsets are on the cusp of becoming a mainstream technology, and as Sony, Meta and Apple launch their own devices, BMW is looking at how it might of use in cars. BMW/dpa BMW ...

The technology needed to electrify and automate cars is coming of age in tandem with the technology that powers augmented reality. Automakers keen on capturing the attention of their customers, and ...

Historically, the CES events, which stand for Consumer Electronics Show, had its focus solely on what its name stands for, consumer electronics. These include smartphones, Smart TVs and other products ...