Adidas Group company TaylorMade Golf is giving magazine readers the chance to play with a new club by using augmented reality to interact with the brand?s ad. Readers of Golf Digest and Golf Magazine ...

To enable readers to actually interact via their Apple iOS devices, the car manufacturer has launched phase one of its ‘VW SG’ Apple iOS app to activate the augmented reality component of the print ad ...

Science journal, Nature has launched its first augmented reality advert for King Abdullah University of Science and Technology (KAUST). Created in partnership with 3D technology company Inition, users ...

While mastheads maximise reach, AR-led executions focus on engagement, interaction, and data capture, measured through scan ...

Calvin Klein Underwear has struck a deal with Conde Nast's GQ magazine to run "augmented reality" print ads in 12 international editions, including the U.S., China, Korea, Australia, Mexico, Taiwan ...