The test was done in response to a "number of inaccurate reports that vastly overestimate the value of news content to Google," wrote Paul Liu, Google director of economics, in a blog post.

Google’s blue links test showed detrimental results from EU’s DMA measures At the end, the test reflected a worse experience for everyone, including users and Google’s rivals.

Google adds paywall markup validation to the Rich Results Test tool, helping publishers clarify protected content.