Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. When it comes to making critical career and business decisions ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Learn the systematic process for sorting data to aid in your business decision-making. The core objective of market research is to provide evidence-based insights that decrease uncertainty and risk.

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

For the individual investor, analyzing a company’s financial statements often feels like a checklist: What’s the P/E ratio? How high is the debt? Are revenues growing? These are vital questions, but ...

A big part of a trader's success is the ability to technically analyze assets. In this article, you’ll learn what technical analysis is and how you can use it to identify new trading opportunities.

If you have lots of spreadsheets you would like to analyze, but unfortunately don’t have the time to invest in trawling through each one to any great depth, but known they contain a wealth of valuable ...

If you’ve ever watched a stock soar for years and wondered why that company keeps winning while its competitors keep fading, ...

Investing in dividend stocks can provide steady cash flow and appreciation without the hassle of owning real estate or settling for the lower yields and returns of more conservative investments. The ...

A simple stock analysis step-by-step that will take you less than 10 minutes to analyze any stock. Know which stocks to buy and where to find the best returns with this quick stock analysis for ...