Many business owners see SEO and content marketing as separate, but solid keyword research can and should be used to inform your content marketing strategy.

Search volume is a key metric in keyword research. Read about its limitations and how to get the most out of keyword search volume for SEO.

Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site's visibility in search engines.

This is a really well put together article on “Keyword Ownership” which helps define all of those emails I’ve been getting lately about buying the rights to a keyword. I wouldn’t highly ...

Partner Article CitrusAd gives brands the key to keywords CitrusAd, a leader in retail media, unlocks keyword bidding – continuing their product strategy of making life easier for brands and ...