Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...

LeBron James reacts to Stephen Curry rocking his rare 2013 Nike LeBron X sneakers at Chase Center, calling the tribute "super special" for their legacy.

Throughout this NBA season, Los Angeles Lakers forward LeBron James has worn his 23rd signature Nike basketball shoe. The Nike LeBron 23 is dropping in 23 colorways that try to retell important ...

Few eras of sneakers redefined a genre quite like the run Nike Basketball saw during the 2010’s, promoting the likes of LeBron James, Kobe Bryant, and Kevin Durant all at the height of their powers.

With the introduction of the LeBron 23, Nike and LeBron James vowed to create a safe space for the next generation of athletes while championing King James accomplishments over the past two decades.

The Denver Nuggets defeated the Los Angeles Lakers 120-113 on Thursday night. However, the loss did not lessen the significance of the game for Los Angeles Lakers forward LeBron James. Once again, ...

James already surpassed Abdul-Jabbar’s all-time regular-season scoring record in February of 2023. He’d finish 7-for-11 to now own the record by five, but the Lakers would fall to the Nuggets in a ...

LeBron James becomes the face of Nike and Beats’ first-ever hardware collab and he’s selling it from the golf course, not the hardwood. LeBron James, 41, is in the middle of his record 23rd NBA season ...

From Nike signatures to late-night texts. Caitlin Clark discusses how LeBron James reached out during her injury crisis and ...

Steph Curry wasn’t in uniform when the Warriors took the floor against the Los Angeles Lakers Thursday night, but he still found a way to pay tribute to a longstanding rival. Curry arrived at Chase ...

Nike Basketball unveiled the new Nike LeBron Witness IX PE Monday, a player-exclusive colorway in honor of Bronny James. The shoe not only symbolizes the LA Lakers rising guard and his famous father, ...