Geico is putting its search for an additional creative agency on hold as it remains without a CMO following the 2024 ...

The product, called Plezi Hydration, targets middle- and high school-aged kids, setting it apart from its juice brand, which ...

Top advertising creative director Jason Kreher is going all in on live experiences, stepping down as a partner at Maximum ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

What to know about moving from an agency to the brand side—and how it can boost your career.

In the depths of the Great Depression, Colgate University swim coach Sam Ingram decided his student-athletes should decamp from frigid Hamilton, New York, to Fort Lauderdale over their Easter break to ...

Quad’s new Marketing Experience Innovation Center is an immersive, interactive playland for next-gen marketing solutions.

No, California Pizza Kitchen is not having a midlife crisis. Erika Wheless is a marketing reporter covering restaurants and ...

Telekom’s climate catastrophe in miniature, Tiffany’s new use for its iconic blue and Schweppes’ mission to Mars.

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

Ad Age’s ranking of the best brand TikToks of the past month includes celebrity-driven moments and new product news.

Creator marketing agency Billion Dollar Boy today announced a grant program that will fund creator attendance at advertising ...