Meta Platforms has decided to halt ads aimed at recruiting plaintiffs for ongoing litigation alleging addiction to its platforms, following significant court losses. The lawsuits involve accusations ...

Nike enters exclusive talks to take over UEFA ball sponsorship, replacing Adidas, a deal expected to boost visibility amid ...

Discover how the shocking theft of 12 tons of limited-edition KitKat bars sparked a viral marketing trend with reactions from ...

In a fragmented media market, jewellery marketers are betting on billboards, transit media and spectacle to signal scale, ...

The global cruise industry is shifting its narrative to promote its role in social progress and economic growth, addressing ...

Discover how AI-generated dramas are transforming the entertainment landscape, blending human creativity with machine precision to create personalized stories for diverse audiences.

Unilever has announced the acquisition of Grüns, a US-based nutritional supplements brand, as the company strengthens its focus on wellbeing and beauty products post food spin-off with McCormick. This ...

IPL 2026 saw a slight 3 percent dip in ad volumes for its initial 13 matches, impacted by rain and lower afternoon ad intensity. While overall volumes were stable, fewer advertisers and categories ...

Constellation Brands, the maker of Corona beer, has reported a smaller-than-expected sales decline for Q4, driven by demand for its Mexican lager brands. Despite challenging market conditions, the ...

Discover the explosive growth of India's pet care market, where millennials and Gen Z drive demand for quality pet products and services, reflecting a shift in consumer spending habits and an ...

A new Dentsu study challenges traditional views on video advertising effectiveness, emphasizing the importance of attention in achieving both short-term and long-term brand growth. Discover insights ...

India's media and entertainment sector is focusing on efficiency over scale. Cinema chains are using FOCO models for expansion. Regional agencies are tailoring campaigns for local audiences. The ...