Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...

iProspect’s 2021 transition into a performance-driven branding media agency required leaders to challenge the traditional media landscape and reshape agency operations with a performance-agility ...

The medium is the message. This fundamental truth has arguably been the theme of Sheena Liu’s career path and her impact on the media industry in Taiwan. As the general manager of TVBS, Liu has ...

Over the past 17 years, Catherine Zhu has advanced from account director to managing director at Interone China. A few years back, she played a key role in launching the agency’s Shanghai office. Her ...

In the fast-evolving world of digital project management, Tan stands out as an exceptional leader who deftly harnesses tech for operational excellence. As the process implementation lead of Oliver+, ...