A frustrated customer on hold, an agent juggling dozens of cases, a conversation that could go wrong in seconds. AI is ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...

Product executives from SugarCRM and Freshworks explain how generative AI is reshaping CRM by enhancing productivity, improving CX, and supporting users with real-time insights across sales and ...

According to Michael Netto, VP of professional services at K-ecommerce, the most noticeable improvements came from real-time inventory data integration with Microsoft Dynamics GP and a modern, ...

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting gains in efficiency and effectiveness.

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

Adopting tech-based software platforms is crucial for solving supply chain issues. Yet, achieving transparency remains a challenge, especially for non-tech-savvy merchants and shippers.

The concept of CRM evolving into a "customer personal assistant" is feasible and aligns with the broader trend of AI-driven personalization and automation. However, its success depends on various ...

AI-driven analytics is transforming customer experience (CX) from a cost center into a strategic investment. While consumers have concerns, industry leaders increasingly see AI as essential for ...

While enhancing CX capabilities brings much-anticipated solutions for marketers and retailers, unchecked generative AI poses a threat to brand reputations, experts caution. Present and future use ...

Remember when marketing budgets seemed endless and generating leads felt effortless? Here are 10 innovative yet practical strategies to revitalize your sales pipeline without overspending.

CallMiner’s AI feedback tool automates insight generation from calls, surveys, and reviews—helping brands improve satisfaction and prevent churn.