The “sweet spot,” therefore, is a model where DSPs and SSPs “continue to be distinct platforms but are closely synced with ...

In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case, Alphabet’s strong Q1 ...

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than ...

Operating under a Venture Studio model, FirstPartyStudio provides hands-on support, strategic guidance, and operational ...

Opti Digital, a premium ad revenue platform, is proud to announce its official recognition as a Google Certified Publishing ...

Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI ...

RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today ...

In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The ...

Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power ...

It sounds familiar because it is. AI is promising the very same future programmatic once did. This time, the hype is bigger ...